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Google’s Cookie Phase-Out: An Overview In 2020, it was announced by Google that it will join Apple and Mozilla in phasing out third-party cookies in its web browser by 2022. Between them all, it is seen that Google Chrome (64%), Apple Safari (19%), and Mozilla Firefox (4%) take up 87% of the global browser market. […]

AI has evolved from a fantastical notion to a game-changer for digital marketers today. It has become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. Consequently, understanding its impact and applications is crucial. In this article, we will break down what AI means for digital marketing, provide examples of its […]

Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe, and old and new platforms, such as TikTok and Twitch, are attracting brands who want to advertise to engage new audiences. With so many users on these platforms, there’s a need to create order […]

Introduction to Influencer Marketing and AI As more brands embrace influencer marketing, artificial intelligence (AI) can improve performance, reduce risk, and boost productivity. They are a perfect match. The Growth of Influencer Marketing Influencer marketing is big business. In 2023, it was estimated at $21.1 billion worldwide. It’s set to grow in 2024. Traditional advertising […]

Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online – using SEO writing amongst other tactics – so where you rank is crucial.  After all, the number one spot on Google gets a 27 percent click-through […]

Are you at the start of your Search Engine Optimization (SEO) journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings on search engines.   We’re here to remove any confusion or complications around SEO – with some insight on how AI fits into the picture. Once you understand […]

With Search Engine Optimization (SEO), it’s important to step back and look at the big picture. What broad tactics and best practices can you use to improve SEO performance for your ecommerce website?  You should know that while the adoption of artificial intelligence tools for SEO can help automate and speed up tasks such as […]

Improving Your Search Engine Rankings Through Backlinks Getting backlinks (also known as external links) to your website from other sites is still one of the most effective ways to improve search engine rankings. However, not all backlinks are valued equally. A handful of high-quality backlinks from authoritative sites can significantly boost your SEO progress, while […]

The revenue-boosting power of affiliate marketing is no secret. But while this key branch of digital marketing is paved with potential rewards, many brands or marketers fail to make an impact. More often than not, the reason for lackluster results or complete failure is a lack of affiliate marketing SEO. Many brands fail to see […]

If you were asked to summarize the most important elements of a website, what would you say? Good graphics? Strong video? Crisp design or nice fonts? Actually, something more significant than all the above (although important) is actually the copy on your website, landing pages, mobile apps or digital products. Some of the ugliest websites […]